Nike †SWOT Analysis Essay

STRENGTHSNike is a actually competitive. It has a huge and healthy shun of its competitors. At Atlanta Olympics, its competitor Reebok went on expense of sponsoring the games exactly Nike didnt take this step. It sponsored top athletes and gained much coverage. Nike does not engage factories. It does not let its cash to tie up in buildings and manufacturing employees. This puzzle makes it a very lean organization. They manufacture high quality crossway at a location which offers low prices. If price gets increased, it shifts to other production location. Nike has a very strong research and development argona which give the gate be seen in its innovative product range. Nike is a global strike out. It is at top puzzle in sport brand in the instauration. Its famous Swoosh logotype is instantly recognizable by people. Nike is a very professional company.It has offices in 45 different countries.It offers products all over the world.It is a fortune euchre company.It has very strong commerce campaign that increases the familiarity of its brand.It employs over 30,000 employees across the world.It has got its sell chain Niketown.It has taken initiatives in legion(predicate) different branding opportunities and resulted in impressive forth bob ups.It provides lightweight shoes by using lunarlite materials. (Nike SWOT Analysis) helplessnessThough Nike has varied range of sports products but still its callings income is depends heavily on the shargon of footwear market it has got. So, in issue its market share decreases, it can leave the company becomes vulnerable to come down. Though Nike has got its own seller Niketown, its huge part of income comes from selling into retailers. And retail sector is very sensitive as well. Retailers also provide like set of experiences to customers. So, the profit margin pull up stakes get affected if retailers sieve to sell off the products at move prices. It has got charges against labor violations experience d corked publicity with issues of sweatshops and practicing unethical patterns has degraded its image to some extent. Itshistory involves the violations of nominal wage rates in Vietnam. For cheaper prices, it has been charged for exploiting workforces which will be employ at lower price in overseas countries. Its been criminate of providing poor working(a) conditions to the workers. It gets constant negative criticism from anti-globalization groups. Its production is carried out at a cheaper location, so majorly it happens outside U.S. But this practice is not considered good in U.S. ( fig up Analysis Nike) (Nike SWOT Analysis)OPPORTUNITY1. The development of product range offers Nike many opportunities. Though Nike owners shamt consider its brand as a fashionable one but its customers consider it so. They dont buy it for sports activities only. It has become a fashion trademark among customers curiously the youth. This builds huge opportunities for Nike as the product coul d come under unfashionable judge before it wears out i.e. shoes gets replaced by the customers. 2. Opportunity also lies in developing sports wears, sunglasses and jewellery. These high end valued items will for certain get associated with their mainline products. 3. It can develop its business internationally which can give strength to its global brand recognition. There are many emerging countries like China and India which offers disposable income to be spent on high value sports products. These countries have growing number of customers especially the working population. 4. There are many global sports events such as the World cup (Soccer) and the Olympics, which can be used as global marketing events. They can support the brand of the company. 5. Company can extend its chance on in trendy and fashionable industry where not only Athletes but general population is also targeted. 6. There is a scope of upstart sponsorships. These new sponsors usually have successful ways to br andize an organization. 7. It can create new products by using waste from usual manufacture. 8. It can extend into jewellery and sunglasses items.9. It can change its product development dodging with change in trends. 10. It can reduce controversy occurring around its business practices. (SWOT Analysis Nike, Inc.) THREATS1. Nike has its business in several countries i.e. it is been exposed to international look of trade. It manufactures and sells in differentcurrencies. Hence cost and profit margin will fluctuate over a hourlong period of time. This nature of trade can put Nike on loss side. 2. The market of sports shoes is very competitive. Hence the business model developed by the owners of Nike is no longer in use. It needs to come up with a sustainable model so as to remain in the race. 3. Market is flooded with competitors who are developing alternative brands to take Nikes market share. 4. As we have observed that retail sector is very competitive. This means customers hav e got mint of options available at ones end. So if one keep charges a price for a product, consumer can go to other remembering if that store is selling the same quality price at lower rates. Hence price sensitivity is a huge threat to Nike. 5. A global business usually experiences hiccups because abroad business operations are exposed to risks of fluctuations in currencies, quotas, safeguard measures, restrictions in trades and terrorism. 6. Its exposed to risks associated with importing costs because of international barriers 7. It needs to maintain reputation as one of the eco-friendly organizations. 8. It is fractious for them to manage financial conditions in todays economy. 9. Its association with Kobe Bryant.10. Its been accused for unfair labor practices. (Nike SWOT Analysis)Works CitedNike SWOT Analysis. (n.d.). Retrieved from www.teamonedesign.com www.teamonedesign.com/aio/mk/Nike_SWOT_Analysis.doc Swot Analysis Nike. (n.d.). Retrieved from http//www.quality-assurance- solutions.com http//www.quality-assurance-solutions.com/swot-analysis-nike.html SWOT Analysis Nike, Inc. (n.d.). Retrieved from http//www.marketingteacher.com http//www.marketingteacher.com/swot/nike-swot.html