Campaign Objectives

The secondhand objective of this track down is to raise cash in hand to nurture research into the cause of crab louse in young children. The campaign pull up stakes call for donations to computer memory research grants, facilitate research hospitals, and fund johncer programs to aid in conquering this disease. The donations go away be the main(prenominal) source of funding for these programs and will be distributed accordingly to the appropriate destinations to escort that nothing is squandered and that the cause will move forward.Tertiary Objective The 3rd objective of this campaign is to move the government of Canada o aid those who atomic number 18 suffering from childrens wiz crab louse and to support the research of childrens heading give the gatecer as strongly as it does other(a) give the axecers. B rain down cancer is one of the rargonst and most deadly tropes of cancer, yet it does not receive hardly as much support as it should from the government, whic h funds research to other, more roughhewn forms of cancer.Conclusion Singling out the target audience and giving them a message that they cannot ignore, as well as educating the general nation as well can achieve these objectives. This campaign is about raising awargonness and generating action, both of which will help to further push the movement to discover what causes reason cancer in young children and to eradicate it once and for all, for all generations. Primary luff Add mince The primary audience that this campaign will estimate to reach is males and females aged 25+ who develop been affected by childrens heading cancer, every within their own family or someone that they know.This is the age root word that is beginning to take notice of important issues that atomic number 18 taking buttocks currently, and ar able to actively enrol in helping definite causes that are close to them. People in this age group are likewise either know of people who are starting a fam ily, beginning families of their own, or already have a family (children, nephews, etc. ). This will be a strong motivating factor for them to actively participate in this campaign.The primary target contains both males and females, as this message is for everyone to mind and participate. This target have part time jobs and are able to add together monetarily if they feel obligated too, but they also love to share things with other people in their social media circles. This will be important to further expand the message of the campaign. This target audience is in contact with assorted forms of advertising every day and is kept up to date by different forms of social media as to what people in their social circles are talking about.This is an important vehicle for information to be shared and the crush way to reach this demographic. There is no distinction between race, gender, intimate orientation, religion, or culture. This is an issue that does not see any of these things and neither will the campaign to end it. There is such a diverse population in Canada that everyone in some way is affected and everyone can extend to a difference. Primary Demographic Chart Characteristics Minimal Data spare Data Age 25 + 70. % of Canadas fit population Gender manlike Education laid-back School College university This target has completed spirited trail and received at least one form of post utility(prenominal) education or are currently enrolled Religion Various consort Principal Language Spoken side French Non-official Languages 59. 7% English 27. 6% French 12. 7% other Coco patio n Student Employed Retired The majority of this target group has graduated from high school and a post secondary institution and are either currently employed in their chosen field f study, or have retired from that field.Individual Income $0-$10,000 $1 0,oho + $0-10,000 Student working parttime $10,000 -F Full and part-time workers Marital Status Single Married Living With Partne r unwritten Divorced/Separated Household Type With Children Without Children Nuclear Family Single Parents 9,389,700 The total number of families in Canada Type of Home unit Home flat/Condo Residence (Dorm) Home Ownership Own Rent monthly Rent Payments Monthly Mortgage Payments Home Location Nationwide braggy Urban Centers Us burs Rural Areas Principal Shopper self Family MemberAudience As A Consumer Primary Audience Who They demoralize items for themselves as well as for their love ones, family members, children, etc. What They acquire lifes necessities food, water, clothing etc. For themselves or for the people they raging with. They obtain luxury items online, download movies and music wirelessly, and watch most of their goggle box online They are aware of which brands are popular and make conscious decisions to purchase those brands They purchase items that are directly related to a cause that they are passionate about or that they feel need their support WhereThey sully their clothing either online or in specialty malls or outlets. They buy their food from various different grocery stores depending on their personal or household incomes They purchase other things they need for their homes at specific retailers specializing in those needs When They buy the necessities such as food when they deem it inevitable (once a week, once every two weeks, etc) . They purchase high-priced items when they can afford it They buy things according to specific holidays or events birthdays, anniversaries, Christmas, etc.They make purchase from home online when hey can relax and not feel rushed, or when they have the time to physically go somewhere and buy, Why Some purchases are basic and are required for living Purchases are made on instinct when they are in need of a positive effect or when they feel they deserve to splurge They purchase items where portions go to a cause they are sympathetic towards or believe can help make a difference. They purchase items to celebrate special occasions. How Debit and accredit are the most common Cash is used when it is a smaller item or when they had the time to go to the bank and withdraw the obligatory amount.Chirographys Activities They are involved in social media They watch popular goggle box shows and movies They work hard at their jobs They have sex various leisure activities They enjoy spending time with loved ones They enjoy reading about the current world news They ensure to spend time with their children They are wellness conscious Caring for a child with brain cancer Researching brain cancer and treatments Interests If they have them, their children Reading Social Media Technologically savvy High brand light Image conscious Their childrens extracurricular activities Enjoys positive recognition Enjoys high priced commoditiesBeing part of a community World events Medical developments in the field of brain cancer Opinions Children are the future of the country Children should be nurture d and allowed to grow up to be healthy, normal adults Health Care should be more expansive Things are getting more and more expensive It is hard to make a good living now genus Cancer is a terrible issue and needs to be studied intensely Cancer in children is devastating Secondary Target Audience The secondary target audience that this campaign will reach is Canadians aged 25 + years of age who have never had any experience with childrens rain cancer.These are people who have already established families and are in a position to assist in seeking an end to childrens brain cancer. These Canadians may not have necessarily had any experience with childrens brain cancer, but they know someone who has been affected by some form of cancer in their lifetime. They are aware of the devastation cancer can cause and have strong opinions and feelings about it. This target group is also composed of males and females (50/50), and aims to bring awareness and a call to action for those who do not have a personal experience with childrens brain cancer.