Communication Institutionnelle

Strategic management Etude de cas 1- SWOT SWOT Apple Strenghts impregnable reputation among consumers always with innovative overlaps (ipod the first portable music romper) A high up turnover and the company is quoted on stock They have their bear operating arranging (Linux) Customer loyalty to the brand it create a community among users of Apple An operating system more intuitive than Microsoft. Weaknesses Steeve barters death destabilized the brand Product prices be high than an separate(prenominal) competitors crossings Lack of flexibility (you cant install freew are)Opportunities Young children are using more and more products such as Iphone, Iphone to play. Gap amongst prices of iphone and android who is closing. Threats The androids are developing their experience applications (andoid market) Arrival of computers with batteries that have liberty from 9am (DELL) Tablet PC are becoming more accessible (price) with controversy SWOT Samsung Strenghts Hi ghly technical and developed products Create their operating system for mobile phone (Bada system) Quick adaptation to competitors innovations Several sector are covered (tv, laptop, computer ) if loss of money, its offset by other sectors Reputation of the brand = sophisticated Weaknesses Several sectors covered brand catchall Creating products from the contestation forger The operating system Bada is new it is not led bugs, overleap of applications Opportunities Growing on Indian market Positive brand in terms of consumers = quality Threats Increase in prices of raw material unvoiced competition on the various markets covered by samsung. 2- Which generic systemAbout the generic outline, Apple applies the broad differentiation strategy. Indeed, Apple differentiates with his high quality products, the service that they propose (Apple community) has if they products are realized for the best. The generic strategy of Samsung is more popular. Even if its a really techn ical brand, they play on the cost of the product. They dont change the quality of the product but they only try to reduce the cost of production. So, its a cost leadership strategy thats using at Samsung Corp. 3- dismantle strategyApple has an international reputation in the field of high-tech with innovation, and esthetics of its products. With this reputation the company can afford to implement higher price than competitors. Those prices select customers and therefore reduce the target brand. Apple makes its products in front with original advertising campaigns, and sells a preview creating an enthusiasm that the consumer spot and therefore a large increase in sales (600 000 iphone4 sell the first day of sale). Samsung operates on the appearance of cheaper products while keeping product uality. This strategy is possible inspired by the technologies of competitors and produced at lower cost. to a fault the fact that Samsung produce several kind of high-tech products, avoids large losings of money if failure. 4- Suggestions/recommandations based on analysis of strategy Samsung should develop its own designs and technologies so that flakes of the forger image with consumers. Apple, however, with more elitist strategy should democratize its prices on some products to make its product more accessible to smaller budgets.