Creative Marketing and Critical Thinking Essay Example | Topics and Well Written Essays - 2000 words

Creative Marketing and Critical Thinking - Essay Example Combination of all these elements will give the best results in marketing processes. Wireless advertising offers potential to target markets; creativity stimulates creating new ideas and ideologies; broadband technologies allow marketing experts to deliver large amounts of data and make this process even faster and simpler. Due to creative thinking wireless advertising gives the opportunity to implement online newsletters, virtual storefronts, interactive brochures, and web(Frame 2003). Marketing process is sometimes called as "getting stuck". People need fresh and effective marketing ideas in order to promote new products and services. But very often person's mind is failing back to old ideas. People are tired of them, because they want and need new marketing approach that will be exciting and full of surprise, vividness and life. (Nunley 2004) And marketing expert resort to the help of critical thinking and creativity in order to give people what they want and really need(Smith 2004). For example, if to ask people to determine the main driving force of advertising, they will most likely tell that it is creativity. Creativity is very important, but it is one of the three legs upon which successful marketing is standing. The four legs are: If to ask the same peo... Creativity is very important, but it is one of the three legs upon which successful marketing is standing. The four legs are: Message Medium Creativity(Hercky 2005) If to ask the same people to define creativity, they will most likely tell that it is something "of which they themselves would not have thought". It is a matter of fact that creativity and creative thinking are the vital components of marketing strategy and planning. They help expert to develop new approaches to attract new customers and to retain the power on the old ones. Marketing has to be creative in its thinking and deliver whether in creating unique promotional plan, finding technical solution to existing problem, designing new web site or devising a differentiating channel distribution model. Hercky (2005) admitted that every marketing expert can be creative if the environment is right and favorable. Marketing has to build on such environment where marketing creativity and creative thinking will flourish, "manage that creativity, and still deliver on budget and on time". Creative thinking helps marketing experts to understand how different people work, how to have creative fun during working process and how to make everybody perform at their creative peak. It is important to deliver a real boom to the organization or company(Hercky 2005). There is a question: are creativity and creative thinking innate talents reserved only for selected ones or they can be learned like, for example, riding a monocycle or juggling But before answering this question it is necessary to define creativity in marketing and advertising. Creativity in marketing differs significantly from creativity in arts. Hercky (2005) defines creativity in marketing as "the melding